Artist: Young Jeezy & CTE
Well…Young Jeezy officially got me with the ole early 2000’s M. Night Shyamalan prank. I have to applaud him for successfully executing this hoax because it’s rather prolonged and tremendously elaborate. Jeezy is currently planted firmly in Step 3, with Steps 4 and 5 quietly looming.
1.) Release one to two notable and semi-acclaimed pieces to instill a sense of trust in the consumer.
2.) Over the next few years produce increasingly middling and unexceptional material, just enough to prevent total abandonment. (i.e. Signs and The Village)
3.) Begin branding your name on every chicken shit wad released and gauge both time and money from said consumer. (i.e. Devil, Avatar the Last Airbender)
4.) Confirm yourself as an official has-been. If you DO have your weasel fingers in a project it’s well veiled to hide any involvement. (i.e. After Earth still a colossal failure)
5.) Start doing autographs and selling merch at County Fairs and become host on an off-cable reality competition show.
#ItsThaWorld is a real ear sore. A maddening endeavor. A tremendous waste of time for absolutely anyone involved. The fury is actually multiplying exponentially with every passing minute writing this review because of increasing casualty of minutes wasted on this album (and because I am staring at the below picture of M Night). It is actually my hope that you’ve stopped reading at this point so as to halt the venomous vacuum created by #ItsThaWorld. Jeezy is virtually non-existent on the album and anything that remains is unsalvageable.