Adding a & to your restaurant name automatically gives you hipster credibility

Humanity has struggled for decades to determine what makes a restaurant or bar eccentric and quirky. Some would say it’s a combination of ingenuity and an incredible product…and they couldn’t be more wrong.  Hip people don’t want something as trivial as a Michelin star or a nationally ranked cocktail program, they want an “&” in the name of wherever they’re going. Without a strategically placed “&” that bar or restaurant loses all credibility to anyone who has a perceived knowledge of fine dining. Examine the random words below:


These words alone would never beckon the most obnoxious, self-proclaimed food snob. However when combined, something fascinating happens. The “&” creates a pretentious bond between the words that functions as a siren song to people who know far more about food than you do:

Fox & Ivy
Tinker & Toil
Ring & Piece

Suds & Sofa
Boots & Pine
Ribbon & Hare

Each combination is oozing with a relentless smugness, which is somehow both quirky and edgy. Only someone with an imaginary background in sophisticated dining can truly understand what makes these places so special. Unfortunately bars and restaurants across the country have noticed the growing trend and before long the “&” will have penetrated every facet of our quaint lives. Be prepared for a lifetime of aerated High-Life gel, challenging interpretations of fried chicken, rustic exposed brick and string lights galore. All passable, uniquely generic, and completely indistinguishable.


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