Chicago, IL-In an effort to eliminate the possibility of being perceived as unfunny, one Chicago resident is resurrecting the reliable method of wearing a shirt promoting the internet equivalent of a soiled Maxim magazine: The Chive. “They took the British saying of “Keep Calm and Carry On” but replaced Calm with Chive…the name of the website,” said Phillip Biggins, cracking into Corona Light while enjoying a fresh episode of the Big Bang Theory.

The cleverness of the shirt is rivaled only by the allure of being someone that enjoys content, but not enough to actually read anything, appreciative of tired puns, and is a connoisseur of cleavage shots and thong pics.

“Anyone sees me out in this thing they know I’m all about staring at content! Hilarious! Who wants to hear some Wedding Crashers quotes? Anyone see the new GIF of that guy tranquilizing himself and cramming his junk into a microwaved watermelon full of Cabo Wabo? I’ll bring it up now!” continued Biggins whose personality consists of romantic comedy movie quotes and horrifying viral videos.

Biggins remains firmly single, romantically or otherwise, his elevated comedic sense has afforded him that much. And though he has no discernible individuality, at least the world knows he shares the same proclivities of hundreds of thousands of like-minded goons.